Product Image Guidelines

Image File Requirements

• The main image must be professional photographs of the actual product.
• No graphics, illustrations, mockups, or placeholders are allowed.
• The images must show excluded accessories or props that might confuse the customer.
• When uploading images, adhere to the prescribed file format and size.
• The main image must not include text, logos, borders, color blocks, watermarks, or other graphics over the top of a product or in the background.
• The main image must not include multiple views of a single product.
• The main image must show the entire product that is for sale.
• Images must not touch or be cut off by the edge of the image frame, apart from Jewelry.
• The main image must be outside the package/box/case.
• The main image must not show a human model that is sitting, kneeling, or lying down; however, expressing various physical mobilities with assistive technology is encouraged.
• The main image with multi-pack apparel items and accessories must be photographed flat.
• They must be off any model. The main images of clothing accessories must not show any part of a mannequin.
• The main images for Men’s and Women’s clothing must show the product on a human model.
• The main image of baby clothing must be photographed flat. No image on a model.

Product Image Composition

Framing

Compose images to present the product effectively and attractively.

Angles

Shoot from diverse angles to provide a comprehensive view.

Main images of shoes must show a single shoe, facing left at an angel of 45 degrees.

Lighting

Use lighting techniques to highlight the product details.

Background and Lighting

Select an appropriate background to complement the product.

The main image must have a pure white background

Lighting Considerations

Evenly illuminate the product to avoid shadows and overexposure.

Natural Lighting

Utilize natural light for an authentic and appealing effect.

Image Naming and Organization

Naming Convention

Follow a consistent naming convention for images.

Organizational Structure

Create a well-organized system for easy access to images.

SEO-Friendly Names

Use descriptive names that improve search engine optimization.

Image Optimization for Web

Web Optimization

Optimize images to ensure fast loading and smooth performance.

Responsive Design

Ensure images adapt well to different screen sizes for a great user experience.

Legal Compliance

Ensure all images comply with copyright laws.

Usage Rights

Understand and adhere to the permitted usage